Description

Bring Your Hair Back to Its Brilliant Best

Correct, perfect, and restore your ideal hair tone with the Moroccanoil® Blonde Perfecting Purple Shampoo. This specialized cleanser is your essential tool in the fight against brassiness, working to neutralize the unwanted yellow and orange tones that can appear in lightened hair over time. It transforms hair from dull and brassy to brilliantly bright, cool, and luminous.

Designed for blonde, highlighted, balayaged, and even grey or silver hair, this advanced formula does more than just tone. It features Moroccanoil’s exclusive ArganID™ technology, which infuses the reparative power of argan oil deep into the hair’s cortex, helping to seal the cuticle and fortify strands that have been weakened by the coloring process. It’s the perfect way to maintain your salon color’s integrity, ensuring your hair looks as healthy and vibrant as it feels.

Key Benefits:

• Neutralizes Brassiness: Features deep violet pigments that actively counteract and cancel out harsh yellow and orange tones for a cooler, more neutral finish.
• Enhances Cool Tones & Brightness: Revives highlights and brightens grey and silver hair, restoring depth, dimension, and a radiant shine.
• Repairs & Strengthens: Contains innovative ArganID™ technology to help repair and seal the hair cuticle, improving the integrity of color-treated hair.
• Gentle, Sulfate-Free Cleansing: The color-safe formula effectively cleanses without stripping moisture, making it gentle on delicate, lightened hair.

Star Ingredients

• Deep Violet Pigments: These professional-strength color-depositing pigments are rich and vibrant, providing powerful correction to neutralize brassy tones and enhance the coolness and depth of your color.
• ArganID™ Technology: This exclusive micro-encapsulation system helps to repair hair from within by infusing argan oil directly into the cortex, sealing the cuticle for improved hair health and color retention.

How to Use

1. Massage a small amount through wet hair and scalp, just as you would with a regular shampoo.
2. Lather fully and allow the product to remain on the hair for 3–5 minutes to allow the pigments to tone.
3. Rinse your hair thoroughly until the water runs clear.
4. Follow with your favorite Moroccanoil Conditioner.

Product Details

• Brand: Moroccanoil
• Product: Blonde Perfecting Purple Shampoo
• Best For: Blonde, lightened (highlights, balayage), and grey hair.
• Key Benefits: Neutralizes brassiness, enhances cool tones, brightens color, repairs.
• Formula: Color-safe, sulfate-free, phosphate-free, and paraben-free.